Oct 20th 2016

RIVALS FOREVER – THE SNEAKER BATTLE sells to France, Benelux, Denmark, Lithuania and Eastern Europe

Cannes, Oct 19th, 2016 | RIVALS FOREVER – THE SNEAKER BATTLE tells the exciting true story behind the global brands Adidas and Puma, one of the greatest success stories of German industry, set against the backdrop of the rising Nazi regime. Global Screen had presented the 2 x 90 min/ 4 x 45 min Event Mini Series on trailer basis at MIPTV and is now proud to announce that a first slate of territories have sold at MIPCOM: France Télévisions has picked up Free-TV rights and will air the show in early 2017 on France 3 in prime time; Dutch Entertainment powerhouse Just Entertainment has picked up Video, Pay-TV and VoD-rights; Free-TV and VoD-rights went also to Danmarks Radio TV (Denmark), FTV Prima (Czech Republic) and LRT (Lithuania) while HBO Europe signed for Pay-TV and VoD-rights for all Eastern Europe.  

“We are thrilled with the first sales for this outstanding program, coming from one of the most prolific production companies of Germany, Wiedemann und Berg (Academy®-Award for “The Lives of Others”). It is a rare gem when a universal topic like the true story behind ADIDAS and PUMA meets fantastic actors and high production value and we are confident that our clients will air the show with great success,” states Alexandra Heidrich, Head of TV Sales and Acquisitions at Global Screen.  

RIVALS FOREVER is inspired by true events and tells the exciting story behind the global brands Adidas and Puma:  In the 1920s, two German brothers Adi and Rudi Dassler, launch a sports shoe company but grow steadily farther apart. With the rise of the Nazi regime, the siblings become rivals, each founding his own, competing sneaker company — Adidas and Puma.  

Global Screen is selling this and many other high-end TV movies, series and formats at Mipcom, Palais booth P-1.K1.